Field Notes by Damon Frank
Real-world insights from the Founder of Talent Branded on what's driving growth for health & wellness brands and experts right now.
Field Notes Podcast
Listen to deep-dive conversations on authority marketing, growth systems, and the business of health and wellness.
Recent Notes
Portable Authority: How Experts Can Use Digital PR to Win Trust in 2026
The red velvet rope is gone. Discover how to build "Portable Authority" by combining Digital PR and Social Search to win the trust of AI algorithms and human audiences in 2026.
Beyond Google: The 2026 SEO Survival Guide for Health Lifestyle Brands
The 2026 SEO survival guide for health brands—win in the era of AI search, Answer Engines, TikTok discovery, and multi-platform visibility with strategies built for modern patient acquisition.
New Feature Announcement: Gift Card Feature Are Now Available Inside Your Talent Branded System
Wellness gift cards are live inside your Talent Branded system. Help clients share healing while boosting revenue and bringing new people into your practice—simple POS setup, no invoicing required
Stop Leaving Free Money on the Table: How Health Wellness Brands Can Cash In on HSA/FSA Before Year-End
Most consumers don’t know what HSA/FSA covers. This guide shows how marketing HSA/FSA eligibility for labs, diagnostics, therapy, and wellness can help brands capture year-end demand, get more clients, and increase revenue.
Therapists! Your November Silence Is Costing Someone Their Breakthrough
Therapists: holiday season is the pain point. Speak up now with authentic, ethical outreach so the people you serve can find you before the crisis.
🚨 The AI Shake-Up That's Rewriting the Rules of SEO for Lab Diagnostic Test Companies
AI is changing how patients and providers search for lab tests—and the old SEO playbook won’t cut it anymore. If your diagnostic business depends on online visibility, this guide shows what’s shifting, how it affects your traffic, and the steps you need to take now to future-proof your marketing.
Start Taking Massive Action!
Most of sucess is not thinking about it! It is about doing it!